The Opportunity for Lingo Media & EdTech in Latin America – Part II


Reshaping Education in Latin America

In Latin America, education is facing multiple challenges.  A tremendous number of students are not finishing school according to the Inter-American Development Bank. Barely 40percent in the region graduate from secondary school.  Perhaps even worse, those that do complete school are not getting the quality education that prepares them for achieving prosperous lives.  International comparisons such as the OECD’s highly respected PISA evaluations is only one data point among many that shows Latin America at the bottom of the education barrel.

LatinAmerica2Given this reality, it is clear that one can’t maintain the status quo in Latin America and expect better results. Reform is needed, with education innovation in the classroom and every stakeholder taking part.  This means promoting the involvement of new players, be they parents, private sector entrepreneurs, or other actors in the NGO or non-profit worlds.

This assertion holds true especially for low-income communities and socially marginalized students, whose classrooms may see the greatest benefit from the cost savings and quality improvements that well-applied education technologies can deliver.  EdTech solutions can assist schools in delivering the kind of personalization and adaptive learning that can help kids at all levels achieve their best and fuel their appetite for further learning.

We are now realizing that students must be lifelong learners in order to thrive in the global knowledge-based economy; the same applies to teachers, which is where technology and Lingo Media can help deliver results.

Lingo Media – Changing the Status Quo

In order to capitalize on this opportunity for EdTech in Latin America, Lingo Media has been investing in new product development and working to establish itself as industry leader in the region. With a population of more than 600 million and an educational system that has fallen behind the developed world, Latin America presents an interesting opportunity for those in the EdTech space. Our team spent the last year securing distribution channels and building our sales pipelines across the region.

The Pacific Alliance countries (Mexico, Colombia, Chile and Peru) in particular, with a combined population of 206 million and GDP of US$3.4 trillion, offer an interesting opportunity in that they have a high GDP per capita, share a common language, and have some uniformity across educational systems. Above all, they possess a pervasive and ubiquitous penetration of social technologies.

Lingo Media already has contracts in Colombia, Peru and Mexico and announced a multimillion-dollar language learning software contract in Colombia at the end of September 2015. eDistribution selected ELL Technologies to provide a full suite of digital education resources to the National Training Service (SENA), a Colombian national public institution under the Ministry of Labour, focused on the development of education in order to foster employment. We are very excited to deliver the digital learning content and user experience to Latin America’s leading training institute, positively impacting language education and employment opportunities in the country.

“SENA aims to improve foreign language proficiency of the Colombian people, and our bilingualism project is particularly important since it has become necessary to boost both the quality and the competence of our learners. The use of digital content has become SENA’s benchmark in the implementation of best practices in the teaching and learning of foreign languages,” said Mario Javier Rincon Triana, special and institutional project co-ordinator for SENA.

The future prosperity of the global economy depends on our collective ability to recognize the importance of quality education, and to proceed boldly to invest in its provision in emerging economies and the developing world. This is in line with Lingo Media’s vision, to “Change the way the world learns English.”