Toronto, Canada, September 17, 2015 – Lingo Media Corporation (TSX-V: LM; OTCQB: LMDCF) (“Lingo Media” or the “Company”), an EdTech company that is ‘Changing the way the world learns English’ through innovative online and print-based technologies and solutions, is pleased to announce that its wholly-owned subsidiary ELL Technologies Ltd. (“ELL Technologies”) has released its pre-school program Winnie’s World, the inaugural title of its Kids program in HTML 5 with cross-platform, multi-browser capability.
Kids is suitable for pre-readers as it does not require prior knowledge of the English language. Winnie’s World also includes 6 new environments, an active 500+ word vocabulary with narrated help in the child’s own language, and lessons on eight different topics, including: numbers, family, colour, clothing, human body, classroom, food, and feelings.
Industry panelists that participated at the recent BMO Capital Markets ‘Back to School 2015’ Conference in New York City on September 10th, noted that “the most meaningful philanthropic and (potentially financial) investment in education is likely in early childcare since the earlier the intervention, the more lasting impact it will have.” Using Census Bureau data to estimate a base for market size, BMO forecasts for-profit childcare expenditures to grow by roughly 3.4% annually, reaching roughly $28.6 Billion in the US alone by 2020.
“Completing the redesign of Winnie’s World marks the achievement of yet another product development milestone and complements our product line to fulfil the needs of the entire student life cycle. Its versatility to be used in a blended learning environment, such as in a classroom setting with a teacher or at home with or without a parent has led to an increase in student learning outcomes.” commented Michael Kraft, President & CEO of Lingo Media. “The interactive gamification of the program allows students to practice and perfect their English without native English instructors that many countries presently lack, especially at the pre-school level.”
A study released by the British Council highlights that nearly a quarter of primary schools do not have a teacher with more than a General Certificate of Secondary Education (GCSE) modern language qualification, and almost half do not have access to teaching staff with specialist training in the teaching of languages to young children. Many primary classroom teachers have neither sufficient knowledge of another language nor sufficient confidence in their language skills to be able to teach a language to the level expected in the curriculum set by policymakers.
According to UNESCO there are 181.4 Million pre-school aged learners in Asia, and 30.1 Million throughout Latin America and the Caribbean. Although enrollment is trending upwards, fueled largely by factors such as increased recognition of the benefits of early childhood education, the growing importance of accountability and education reform, rising awareness of the advantage of more education to one’s lifetime earnings potential, and the expansion of addressable markets through technology, there is still roughly a quarter of the children in OECD countries that do not have the opportunity to attend pre-school. “We recognize the lack of competition in this expansive marketplace for proven pedagogically sound English software for pre-schoolers and are now positioned to aggressively market and sell Winnie’s World to the early childcare market,” commented Mr. Kraft.
About Lingo Media (TSX-V: LM; OTCQB: LMDCF)
Lingo Media is an EdTech company that is ‘Changing the way the world learns English’ through the combination of education with technology. The Company is focused on online and print-based technologies and solutions through its two distinct business units: ELL Technologies and Lingo Learning. ELL Technologies is a global English language learning online training and assessment company creating new learning platforms. Lingo Learning is a print-based publisher of English language learning programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China’s education market of more than 300 million students. The Company is extending its global reach, with an initial market expansion into Latin America and continues to expand its product offerings and technology applications.
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Lingo Media Corp.
Michael Kraft, President & CEO
Tel: (416) 927-7000 Ext. 23
Toll Free: (866) 927-7011
Fax: (416) 927-1222
Portions of this press release may include “forward-looking statements” within the meaning of securities laws. These statements are made in reliance upon Sections 21E and 27A of the Securities Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. These statements are based on management’s current expectations and involve certain risks and uncertainties. Actual results may vary materially from management’s expectations and projections and thus readers should not place undue reliance on forward-looking statements.
Lingo Media has tried to identify these forward-looking statements by using words such as “may,” “should,” “expect,” “hope,” “anticipate,” “believe,” “intend,” “plan,” “estimate” and similar expressions. Lingo Media’s expectations, among other things, are dependent upon general economic conditions, the continued and growth in demand for its products, retention of its key management and operating personnel, its need for and availability of additional capital as well as other uncontrollable or unknown factors. No assurance can be given that the actual results will be consistent with the forward-looking statements. Except as otherwise required by US Federal securities laws, Lingo Media undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason. Certain factors that can affect the Company’s ability to achieve projected results are described in the Company’s filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.